212° the extra degree

Inspire your people to embrace the value of the extra effort, care, and attention that goes into creating great results.

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What is 212° the extra degree?

This is the original bestselling 212 (two-twelve) book and message by Sam Parker (InspireYourPeople.com's co-founder) that's inspiring millions of people around the world to dig deeper and make better things happen for themselves and the people around them.

It begins with the premise, "At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam, you can power a train. Just one extra degree makes all the difference."

Use it as a tool to inspire your team or make it something personal and enjoy the book on your own (a 20-minute read at most).

Push it that one extra degree and be 212!

Scroll down to learn more about the book, inspiring video, and different meeting packages (great tools to help leaders introduce and discuss the message with their people).

Ways to use it Shop 212 the extra degree

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Close Detailed View 212° the extra degree® Book

212 the extra degree

by Sam Parker

  • Paperback
  • 5.5 x 5.3 inches
  • 20-minute read
  • 84 pages

$11.95 each
(2 or more for $10.95)

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What's in the 212 book?

This little paperback book is a wonderful manifesto for encouraging the extra effort and attention we all know creates better results – a quick and approachable message that everyone will easily read and embrace.

This small and quick 20-minute read delivers...

  • The primary 212 message
  • Motivating examples, quotes, thoughts, and facts supporting the 212 message
  • A compilation of reflections & ideas to help make 212 a part of your thoughts and actions both professionally and personally
  • The perfect handout to inspire something big

Buy the book Read a sample

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The 212 Video

Written, directed, and narrated by Sam Parker.

  • 3 Minute DVD
  • 16:9 aspect ratio


  • A Leader's Guide to help you introduce the video
  • A copy of the 212 book

$295.00 each

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About the 212 video

Wonderful for opening or closing your meeting or event, the 212 video can stand on its own as an inspiring introduction to a meaningful discussion or add value to any other theme or messages you might be delivering. The fact is, you can '212' (two-twelve) anything.

Written, directed, and narrated by Sam Parker, the author of the original 212° the extra degree® book, this video is a high-resolution production that runs 3 minutes. It includes a Leader's Guide written by Sam on how to introduce the video to a group. If you deepen the experience with the 212 Video Discussion Package, you'll get an expanded and detailed Leader's Guide that can help you introduce and discuss the message in a much bigger way (compare all meeting package options).

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212° the extra degree®

Ways to use 212° the extra degree®

212° the extra degree® is a powerful and easily embraceable message that's helped thousands of companies and organizations inspire and encourage extra effort, care, and attention. It clearly illustrates the importance of how the small things can have the biggest impact on results. And it sticks.

It's simple enough to kick-off or support an upcoming meeting, project, or event and deep enough to stand on its own as a theme or team building message. You might even find it helpful as an on-boarding tool or as a first-read for new hires to set a tone for high expectations ("Our goal is to be 212 in everything we do.").

Introduce. Discuss. Remind. Encourage.

This is how you help everyone be more engaged, motivated, and responsible to their work and the people around them (their customers, their colleagues). Sharing the 212 message can help by giving you a new way to illustrate what's important (extra effort, care, and attention).

You might start by handing out the book (a quick 20-minute read which means people will really read it) and then discussing it as a group. Then keep the message alive by handing out and/ or posting the fun reinforcement items (banners, posters, reminder cards, mugs, t-shirts, wristbands, etc.). You can even use the items as 212 awards to recognize people who go 'the extra degree'. If you'd like to go deeper with it, maybe one of our meeting packages would be the best fit for you. These include the inspiring video and/ or a PowerPoint® formatted presentation with a Leader's Guide (written by Sam, the author of 212) to help you deliver and discuss the material.

More ways to use Shop 212 the extra degree

Chat Icons Please call us (1-866-952-4483) or chat with questions.

Popular 212° the extra degree packages

  • What's Included
  • 212 Leader's Guide Tooltip
  • 212 Video Tooltip
  • 212 PowerPoint® Presentation Tooltip
  • 212 Encouragement Pack Tooltip
  • 212 Books
  • 212 Pocket Cards
  • Be Resilient Pocket Cards
  • 212 5" x 7" Prints
  • 212 Gel Pens
  • 212 Notepads
  • 212 Wristbands Tooltip
  • Posters (4 Styles) Tooltip
  • 212 3' x 6' Banner

Chat Icons Please call us (1-866-952-4483) or chat with questions.

Stay inspired.