Driving down the road, a truck runs up my tailpipe. I move to the side and it passes with its company logo reminding me who’s boss.
Standing in line, waiting to check out, the person in front of me treats the cashier with complete disrespect. They turn and leave with their company logo (or yours) on their shirt letting everyone know where they’re from.
I drive down the road in my rush to get to my center of my universe … being a bit too aggressive in my effort… squeezing and cutting through traffic because my schedule is more important than yours. You see my plate (pick one). A brand is reinforced.
Remember that in some ways (more than we probably realize), everyone does know who we are.
Are you helping the people around you (your colleagues, your team … yourself) remember that it all counts?
The need for solid and ongoing reinforcement never (ever, ever,