Sam Parker

I co-founded in early 1998 after a sales career in several different industries (financial services, pharmaceuticals, joint replacements, office products, and software).

In the beginning, we built an online resource for sales leaders. It was (and is) called We keep the most popular content available to everyone but in 2007, our path started to develop into something different.

Several years ago, as a side project, I wrote what became an important book to a lot of different types of people and organizations. It's called 212° the extra degree (more than 1 million copies sold). It helps people better act on the understanding that a little extra effort and attention can have big impact on results.

That was the first step to where we are today ... a committed team of people in Richmond, Virginia focused on creating products and ideas that help people care more about their work and the people they work with and for.

I followed 212 with a few other short and popular books ... Lead Simply (a real-world-right-now leadership model for making things better), Smile & Move (a reminder to happily serve), Cross The Line (a manifesto on commitment), and Love Your People (a call to care more for the people we lead and serve).

Originally from the Washington D.C. area (grew up in Annandale, VA), I now live in Richmond with my wife, Jennifer (she's an artist). We have three kids (two boys – one in high school, one in college, and a daughter 212ing in the real world) and an 85-pound Labradoodle named Sesto. It's Italian for sixth (as in sixth member of the family).

I earned my degree in business from James Madison University and have been obsessed with organizational behavior ever since.

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