Sam Parker

I co-founded in early 1998 after selling for more than a decade in several different industries – financial services, pharmaceuticals, joint replacements, office products, and software.

I've written most of the content you'll find at & I have a degree in business (marketing) from James Madison University (1987) and speak to groups about many of the topics in my books. My loves: Organizational behavior and shining a light on those small things that can have the biggest impact on results ... and good food ... and my family & friends ... and my co-workers ... and my customers (probably in a different order, of course).

Originally from the Washington D.C. area (grew up in Annandale, VA), I now live in Richmond with my wife Jennifer (an artist), our three kids (although one is in and out of the house with college now ... oh my!) and an 85-pound dog named Sesto (it means sixth in Italian ... as in sixth member of the family).

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