Worldwide Smoving Headquarters

We're here to help you enjoy more of your day.

We do it by publishing our fresh, no-fluff messages and ideas in different ways - in books, booklets, and videos as well as on pocket cards, posters, and many other products. It's all about raising awareness and helping people care more about their work (what they do every day) and the people they work with and for (colleagues, customers, patients, students, family, friends).

Our material is helping leaders at thousands of companies, organizations, and school systems inspire people to be more enthusiastic, committed, and focused on what needs to be done.

It's also helping hundreds of thousands of people as individuals (even families) to live engaged lives of contribution and care.

We're real people here and we'd love to help you.

Our office is located in Richmond, Virginia. (That's us up there on the top floor. If you're driving south on I-95, honk as you go by and we might hear you.) Our names ... Jim, Johnny, Joe, Jessie, James, Lauren, Chris, Kelsi, Carlyn, and Sam. We're here all week.

Thank you very much (say that like Elvis ... it's more fun).

Smile & Give

Several years ago, we created a charitable program for our team called Smile & Give. It gives everyone at four days each year to volunteer with the non-profit organizations of their choice. (It's a play on our Smile & Move message.)

At different times each year, we also donate money to support causes that focus on helping people (one of the ways we Love Our People).

Some of the groups we've worked with and supported (time and/ or money)...

Stay inspired.

Our History

As told by Sam Parker (co-founder)


JMU Delta Sigma Pi Photo

Jim & I meet at James Madison University as pledges of Delta Sigma Pi, a professional business fraternity. Despite its central focus on business (which might appear a little less than cool to the outsider), there were parties ... it was coed ... it was fun. Everyone was a brother regardless of gender (Jim married one, in fact ... she's a lady).

Eventually, Jim led the fraternity while I sold people on joining it.

December 1987

I graduate a year and a half early.

Wait. It was actually a semester late. I didn't know it at the time but my future wife was graduating in the row in front of me (we didn't connect until 3 years later). She wasn't a brother but she was (and is) a lady.

May 1988

Jim graduates. On time. Of course.

1988 – 1997

Jim changes employers once in 9 years. I change employers 7 times.

Both of us were in Northern Virginia and we stayed in touch.

Fall 1997

Jim and I meet every couple of weeks for early morning bagels before heading off to our respective jobs (very early).

During one of our discussions, I bring up an idea I'd had for many years called National Sales Radio ... a radio program for salespeople on the road (a group of which I'd been a part of for so many years). We both liked the idea but realized how difficult it might be to do something with it when neither of us had any radio experience.

Then Jim asks, "What if we did it on the web?" and the excitement began.

As we start thinking things through more formally in the following weeks, I whine about my current work situation to Jim. I tell him about a little interaction with the president of my company where I expressed an interest in taking over a vacant sales management role and my frustration with the response...

"Would you just sell, Sam? Would you please ... just sell?"

Jim smiles, "That's the name."

December 1997

We purchase the domain for $90.

January 1998

We break the budget on a copy of FrontPage 98 ($99) so I can start learning how to make a real website (please ... I was a sales guy ... the noblest of professions).

I start full-time (in my basement) while Jim works before work and when he gets home from work.

February 1998

Maxpitch Media Incorporated Sign

On Friday the 13th, to mock superstition (so young, so clever), we incorporate the company as MaxPitch Media Inc. We think the name has a sales ring to it but also implies we'll be working at a "maximum pitch."

Very quickly, we realize the name is difficult for people to say and remember so we focus more on the JustSell® brand when we talk about the company.

We think we'll make money selling things sales managers and salespeople need (travel, books, training and development material, etc.).

Family and friends make investments.

I start a journey of gaining 30 pounds and becoming incredibly unhealthy.

April 1998 Logo

We publish JustSell® for the first time ... the web's resource for sales leaders.

Jim buys a copy of QuickBooks. I cringe at the thought of spending money on accounting details.

June 1998

Jim starts full-time in his garage (a few days before his second child was born ... his wife had the baby and Jim visited a couple days later ... we were in the middle of a project).

November 1998

I'm kidding about Jim visiting a couple days later. (Did I get you?) We worked hard but we weren't ... after all ... monsters. (Read that with a little drama ... maybe the way Zoolander describes The Center for Kids Who Can't Read Good.)

It becomes clear pretty quickly ... We weren't going to eat very well by selling things to the JustSell® community.

After a few sales training organizations ask to be listed on the site, we launch The Sales Bureau ... a site where businesses can find trainers and keynote speakers. We get paid for placements and real money (not real real money, you understand) sparks a path to viability.

February – December 1999

Fairfax Virginia Location

We go after more investments and eventually find several angels (personal investors) who get involved. Venture capital money never felt the potential for the business was big enough ... a little demoralizing at the time, but in hindsight one of those good things (for everyone).

212 License Plate

In September, we lease our first office space in Fairfax, VA (1700 square feet of industrial flex space on a dead end road ... not sexy, but it was real ... that's the building above ... we had two of those windows in the upper right corner and a few around the other sides).

In October and November, we hire the first two members of our team ... a technology person and a salesperson (both have since gone on to do many other good things ... one's a 212er ... that's his current license plate).

January 2000 – February 2001

We grow to a team of 8 people and try many different routes to making money ... continuing to broker training and speaking, selling website and email newsletter advertising, building a sales recruitment website, and selling leads created from news profiles (eventually called Prospects Daily ... it was very cool). We even do a couple live and recorded shows (this is pre-iPhone, pre-tablet, pre-wifi, pre-everything).

I start my journey of losing 30 pounds.

March 2001

One morning, after a bad Northern Virginia commute (and our office lease coming up for renewal), I blow into Jim's office...

"What the hell are we doing here? We could do this business from anywhere in the country."

July 2001

Richmond, VA

We relocate the business (and ourselves) to Richmond, Virginia. (Wow. That was quick!)

We start downtown because we wanted to be cool.

January 2002

Things get rough. We get down to a team of 4 people. Cash is frightening (the lack of it).

"We need to bet on something and focus on it exclusively," Jim said.

The decision is made ... Sell web and email advertising around the content we publish on

February 2002

Things get better.

July 2002

212 the extra degree logo

As a personal project, I write and self-publish 212° the extra degree® as an ebook (and create the logo). A year later, I add more material and publish it as a paperback. My wife and I sell it online and ship the books from our house.

August 2002 – April 2008

Smile & Move Sign On Building

The team grows to 24 people ... sales joy is everywhere.

We build and publish several websites to support our sponsors/ advertisers (we call them
micro-sites ... here's one we've kept ... we're big fans of Lt. Rowan!).

To broaden our audience to all types of organizational leaders (rather than just those in sales), we create In many ways, the content is similar to JustSell but without the sales flavor. (Did you know business came in flavors?) The B stood for business ... as in Business Guides.

All along, we get our lessons (in business, leadership, and life) ... some pleasant, some not so pleasant.

In January of 2004, we leave the city for suburbia (the West Endies ... not that there's anything wrong with it) and by July of 2007 we get some bigger space about a mile away. The road we're on gets backed up every morning with traffic so we put Smile & Move on the building instead of the company name (a little advertising). Unfortunately, people think we're a dance studio or a dentist office.

May 2008

Probably a little earlier than May, we realize the advertising market that supported us so well since 2002 (with very nice growth) would soon be a fraction of what it was.

At the same time, after too many years of the company name (MaxPitch Media) being difficult to remember and say (and meaning absolutely nothing to our customers), the team develops our new name of Give More Media. The thinking ... "We create material that helps people and organizations be more effective. It's all about giving more and enjoying more."

In June, we launch to serve the customers of our 212 products. We knew other messages were on the way.

November 2008

Smile & Move Book

We publish Smile & Move ... my follow-up message to 212. The title had been with me since the summer of 2006 after I told Jim a story about my then pre-teen daughter and niece being a little apathetic at a lemonade stand. At the end of a parental rant I kindly suggested the girls, "Smile & Move."

"Maybe there's something in that ... Smile & Move," Jim said. (Jimmy the Muse ... sounds like a gangster.)

I waited much too long to get it into a book.

December 2008

We create an online service that provides sales and business development leads based on events. It's called Prospects Daily. Imagine a timely news feed that provides sales and business development opportunities, where they are, who to contact, and how to reach them ... a news organization focused only on news that leads to sales. Like I said earlier, it was very cool.

March 2009

We shut down Prospects Daily. People loved the service but not enough of them were willing to pay enough to make it viable (or maybe we didn't market or build it well enough).

We publish a video version of Smile & Move (a Smovie).

April 2010

SalesTough Book

We publish SalesTough in it's current form ... the framework of which was first written for one of our JustSell email newsletters in February of 2006. In July of 2007, we published it as a book but with very little design ... very little.

I write Cross The Line and Love Your People as articles.

The Cross The Line concept comes to me at the end of one of my son's soccer practices. I was coaching and the boys just weren't into it that day (they wouldn't commit to go beyond mediocrity).

The Love Your People title was with us since 2007. It was originally something we came up with to pitch as an ad slogan (but never did). We made a logo for it and put it on some products (buttons, greeting cards, etc.). Then one day in April, it finally showed itself to me and I put it down in pixels (that's writer talk for "I'm trying to communicate like a deep artsy rockstar").

At this point, I tell Jim, "I think that's all I've got."

October 2010

Cross The Line & Love Your People Booklets

We publish Cross The Line as a booklet and create a fairly ugly first-version of the Cross The Line video.

We publish Love Your People as a booklet.

We start talking up the 'No Gomos. No D-grunts.' idea at the office. (gomo: a person who goes through the motions, d-grunt: one who's disgruntled)

December 2010

No Gomos Logo

We run several free online talks (webinars) about 'How leaders can help a team of people keep from going through the motions at work'. The 'Model. Connect. Involve.' framework is mentioned at the end of the talk. (Hmmmm.) I didn't know it at the time but that content would lead to our next book.

March 2011

We polish and publish a new Cross The Line video.

November 2011

After several requests for a video based on Love Your People, we make a run at it with Nic Askew. I bumped into his work a few months earlier and really liked it. So, we do an interview project where all of us here at talk about what Love Your People means to each of us individually.

None of it was scripted. Nic shot it and then figured out which clips made it work best for the audience (you).

At the same time, I start feeling Lead Simply (deep artsy rockstar talk again) and get to writing.

February 2012 (very 212 ... see that? 2nd month of 2012 ... 2-12 ... 212 crazy!)

We're Here To Make Good Things Happen For Other People Posters

After years of saying it around the office, we publish the ultimate mission statement ... "We're here to make good things happen for other people."

April 2012

We publish the Love Your People video.

June 2012

Lead Simply Books

We publish Lead Simply and pretty quickly it looks like it might be as popular as 212. Both big and small companies are loving it ... school and healthcare systems too.

February 2013

Exceptional Joe

We start thinking, "Is there a Lead Simply video?" and hire Geoff Schultz to work with us. One of our team members here (Joe ... not your average Joe but rather your exceptional ... that's him above) saw his work several months earlier and recommended him. We liked what we saw and once we stumbled on his family video with the Dave Matthews track in the background, we knew he was our guy.

August 2013

We publish the Lead Simply video.


Doing our best to make good things happen for other people.

Call us anytime. Really.

Stay inspired.