i see you

i see you

"Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it's the only thing that ever has."

Margaret Mead | 1901 - 1978 | American Cultural Anthropologist

That's Kelly, Richard, Frankie, and Ramalito (ICU staff at Temecula Valley Hospital in California). They're also coaches for a competitive youth soccer club called Legends FC. They've embraced Cross The Line on the field* and at work.

Thanks to everyone out there on the front lines of this!

If you have any pictures you'd like us to consider sharing to brighten the day, please email me.

If we missed you with Jerry Seinfeld's focus reminder (and mine), it's about 1 minute to read (add 30 seconds if you watch the Ferris Bueller clip).


*It was a lazy soccer practice with my older son's team years ago that sparked the writing of Cross The Line. I was the coach.

On the way home from practice, I was sharing the need for better commitment by the team and the initial words landed. "Because with everything there's a line, Sam (we share a name). On one side, there's good things. The other side is mediocrity. It's your choice whether you want to Cross The Line and commit to something better."

When we got home, I started thinking it through on paper and it eventually became something that helped not just us, but a lot of other people too.

Get your whole team Crossing The Line.

Want to talk through ideas on how to use our messages and ideas with your team?

Please call us in Richmond, Virginia (804-762-4500), email us, or chat with us (lower right corner of this browser).

We're real people and we'd love to hear from you.

To reach Sam (author of this post and the books we publish), email him directly or call him at 804-762-4500 ext. 212. Want him to speak at your upcoming event?

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