Connect with Sam

Connect with Sam Parker

Sam Parker

I co-founded in 1998 after a sales career in several different industries (financial services, pharmaceuticals, joint replacements, office products, and software).

In the beginning, we built a community for sales leaders. It was called We kept the most popular content available to everyone until 2022.

Several years ago, as a personal project, I wrote what became an important book to a lot of different people and organizations. It's called 212° the extra degree (more than 1 million copies sold). It helps people better act on the understanding that a little extra effort and attention can have a big impact on our results and relationships.

I followed 212 with a few other short books and booklets ... Lead Simply (a real-world-right-now leadership model for making things better), Smile & Move (a reminder to happily serve), Cross The Line (a manifesto on commitment), and Love Your People (a call to care more for the people we lead and serve). 

I lived the first third or so of my life (depending on how long I last) in the Washington, D.C. area (grew up in Annandale, VA). Since 2001, I've lived in Richmond with my wife, Jennifer (she's an artist, high school art teacher, and a great partner). We have three kids (one son in college and a son and daughter 212ing in the real world).

I have a degree in business from James Madison University and have been obsessed with organizational behavior for more than 25 years.

Watch these videos to learn more...

Sam Parker on The Primary Mission

Sam Parker on Leadership

Sam Parker on Leadership: Part Deux

Reinforcing Contribution with Students



Connect with Sam...