Connect with Sam

Connect with Sam Parker

Sam Parker

I co-founded in early 1998 after a sales career in several different industries (financial services, pharmaceuticals, joint replacements, office products, and software).

In the beginning, we built an online resource for sales leaders. It was (and is) called We keep the most popular content available to everyone but in 2007, our path started to develop into something different.

Several years ago, as a side project, I wrote what became an important book to a lot of different types of people and organizations. It's called 212° the extra degree (more than 1 million copies sold). It helps people better act on the understanding that a little extra effort and attention can have a big impact on our results and relationships.

That was the first step to where we are today ... a committed team of people in Richmond, Virginia focused on developing products and ideas that help people care more about their work and the people they work with and for.

I followed 212 with a few other short books ... Lead Simply (a real-world-right-now leadership model for making things better), Smile & Move (a reminder to happily serve), Cross The Line (a manifesto on commitment), and Love Your People (a call to care more for the people we lead and serve). All of them are available here at

Originally from the Washington, D.C. area (grew up in Annandale, VA), I now live in Richmond with my wife, Jennifer (she's an artist). We have three kids (two boys – one in high school, one in college, and a daughter 212ing in the real world ... if she calls you, please be nice to her ... we all sell something).

I have a degree in business from James Madison University and have been obsessed with organizational behavior for the last 25 years.

Watch these videos to learn more...

Sam Parker on The Primary Mission

Sam Parker on Leadership

Sam Parker on Leadership: Part Deux

Reinforcing Contribution with Students


Learn about Sam’s...

Books (short, 20-minute reads)

Books (short, 20-minute reads)

Videos (quick, inspiring)

Videos (quick, inspiring)

Keynote Speaking

Keynote Speaking


Connect with Sam...