How to Lead (really)



(Click on the image above to watch the 3-minute video)


That's your framework for leadership – your simple, day-to-day, in-the-trenches formula for creating that special team of people that cares to make things better ... continually... every day. It's how you Lead Simply™.

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• Model the behavior you want to see.
• Connect with the people you lead.
• Involve them as much as possible.

That's it. Wonderfully simple.

It works on a personal level too. Think about it. Can you imagine how much more enjoyable things would be if we all did what we want others to do? If we connected more with each other and were more inclusive (rather than exclusive)?


Life is short. We're not here to fill or kill time.

We're here to make good things happen for other people. When we do that, we'll make good things happen for ourselves (and our people).

More about the book and 2 hard-hitting leadership questions for you are below my signature. To get a sample of the book or watch the inspiring video (3 minutes), please visit...


Sam Parker (the guy behind this stuff)   |   804-762-4500 ext. 212


2 leadership questions...

I talk with a lot of leaders who tell me about their challenges at work. Almost always it comes down to people issues.

I ask two questions...

  1. How many people on your team probably shouldn't be there? (hiring mistake to begin with, they've allowed their skills to degrade or not grow over time, the need for their role has changed, they've mentally quit, their attitude has soured)
  2. What are you doing on a consistent basis to cultivate an environment of high trust and accountability? (Consistent basis?)

Both questions usually make people a little uncomfortable. Which is good, of course. Being uncomfortable leads to growth, right?

A leader's role is to create a special team of people who can trust each other and are highly accountable to the objectives of the team.

If you're a leader, you need to hold yourself accountable to that if you really want to solve your people challenges and make things more enjoyable. You do, don't you?

You need to be as committed and consistent in your leadership role as you ask your people to be in their roles and with the people they serve.

If you've got challenges with your team, let me encourage you to do the challenging work...

1st  If you've got people on your team who shouldn't be there and/ or are keeping others from doing great work, ask yourself why you're allowing that. Then stop allowing it.

2nd  Embrace your day-to-day responsibility to cultivate that special team of people and special environment you wish you had. Realize that it's in your hands and if you continue to do what you've done (or not done), it's really not reasonable to expect a positive change.

Lead [simply] is the little book that can help you. Pick up a copy (or several for your managers) by visiting

I open with the Lead Simply framework and the foundation behind it. Throughout, I give very specific ideas on how to model the behavior you want to see, connect with the people you lead, and involve them as much as possible. I conclude with several additional thoughts, facts, and resources that can help you even more.

No parables. No complicated matrixes. No corporate speak.

Real-world stuff to think about and do every single day. 75 pages. 25 minutes to read (a book that will actually get read).

Click here to shop all Lead Simply products (books, do-it-yourself PowerPoint® slides, coffee mugs, posters, notepads, and other reinforcement items).