Encourage your team (or just yourself) to commit to going beyond mediocrity in everything they do.
The idea: With everything, there's a line. On one side of the line is a greater chance to make good things happen (better results, better relationships, more opportunities). On the other side of the line, there's less of a chance. It’s your choice where you want to be.
To Cross The Line is to Commit, Work Hard, Focus, and Bounce Back when things get tough.